Choosing the right domain for your amazon affiliate site is of critical importance. You do not want to choose exact match or partial match domains. For instance, if you are building a site about twin mattresses, you do not want to register a domain name like ‘twinmattress.com’ or ‘twinmattresses.com’.
That would be an exact match domain – and those are not suitable for affiliate sites. Exact match domains would be good for local SEO. If you are dentist in Dallas, you could have a domain like dallasdentist.com. That would be certainly a good thing to do.Typically, local SEO sites are small, 5 to 10 page sites and in general they do not have a lot of links. A domain like that would be good for small, local sites.
But when you are building a much larger site – like a 50 page or a 100 page affiliate site, choosing an EMD would be a very bad thing to do.
It would make link building an extremely complicated task and one misstep could result in a penalty the site might never ever be able to recover from. A lot of links will be naked URL links. Those are generally the safest kind of anchors.
For an exact match domain, even naked URL links can result in an over optimization penalty.It would also make naming your pages a huge challenge. For instance, if you own the site ‘twinmattress.com’ and you name a page about ‘best twin mattress’, the URL of that page will be http://www.twinmattress.com/best-twin-mattress/ That again might be asking for an over optimization penalty. You do not want the words ‘twin mattress’ to occur twice in the URL. Likewise, you would not want to choose a partial match domain either.
You do not want to name your site bestmattress.com or softmattress.com. You do not want the word ‘mattress’ in the domain name. A partial match domain might not result in a penalty, but it would make link building a challenge. You would want to choose a domain name that does not have the word mattress in it. Something like sweetdreamz.com or happydreams.com would be much, much better than bestmattress.com or twinmattress.com. You could even choose a domain name like sarahstips.com, agns.com or something like that. Something like agns.com would be really good – assuming you can find a domain like that.
If you have trouble deciding on a domain name, pick a phrase like ‘a good night’s sleep’, or ‘good night and sweet dreams’. Then pick the first letter of each word and you have a good domain name – agns.com or gnasd.com, or gnsd.com.
As far as possible, stick with .com and .net domain name extensions.