why is technical seo important

In technical Seo, we talk only about the on page optimization of your website and not about the content.Technical Seo are not so important factors to get higher rankings in search engine results.But they are very essential to enter into the search engine results.You could have heard everywhere that content is king. But without these Technical Seo, just having good content will not take you to better search engine rankings.Keywords are getting their importance declined day by day.

I will explain this through a simple example.Some 8 to 9 years back, SEO experts used to stuff keywords for every other alternate line in the post or in the content.But, after some 2 to 3 years, they reduced the number of times of keyword appearance in their post for every 50 words.In last 2 to 3 years, the keyword appearance has got reduced to every 100th word.But, do you know one thing? Now the best SEO content is the one which doesn’t have the keyword in the body of the post.Do you wonder how it can happen? Because recently, there is a higher rate of emergence of proof terms, relevant terms etc.Don’t confuse yourself with, what is the proof term, what is the relevant term.

Just learn one thing that, what is SEO a year or 2 years back is a negative SEO now.A negative SEO is something, which if you do in your blog, then it will reduce your search engine rankings rather than improving the condition.Let’s move on to the next important point i.e. readability improvement.Over the keyword research of 2014,2015, 2016 and 2017 search engines are giving more importance to readability.Readability is nothing but, Can a 6th grade or a 9th grade student, be able to read your post or is it readable only by a postgraduate or a graduate student? So if your readability score is more, then it means that a 6th or 8th grade student can read and understand your content.Next comes, H tags and description.Search engines expect the existence of heading inside your content.For example: Instead of just increasing the text size for headings or making them bold,you should assign H1, H2 and H3 tags for headings,subheadings and minor headings respectively.Also, they expect you to give a separate meta description in WordPress excerpts.

Next comes, domain and URL authority.A domain with higher SEO visibility is 100 times better than a normal website with 100 keyword optimize articles or posts.Nowadays people are writing longer and longer posts.For example: Post that are running above 2000-3000 words.Also people tend to add more multimedia content for example: videos, images and several animation effects inside the post, which causes slower loading.Earlier, Google tends to boost search engine rankings for websites which loads faster.But, that’s not the case now.If your website loads slower, then your search engine ranking will move lot many places back In the search engine results.So page speed or page loading time was a luxury 2 to 3 years back, which is an essential commodity now.So Let’s see how we can improve and implement all these technical Seo factors inside our websites.

 

Share this: